About Us

We believe that self care is more than a trend - it's a movement.

For over 24 years, Deep Steep has celebrated the growing self care movement through the creation of  botanically-rich personal care products that bring joy to beauty & health-conscious shoppers alike.  From the way we craft our enchanting aromas, to the care we put into sourcing the ingredients used in our formulas, our mission is to deliver products that elevate the self-care experience.


Inspired by the beauty and benefits of ancient bathing rituals, Deep Steep celebrates self care as a way to renew and replenish the whole person: Sinking into a bubble bath? Take a deep breath and let it all go. Exfoliating with a sugar scrub? Feel yourself glow from the inside out.  Whatever your ritual, our mission is to ensure that each and every Deep Steep product supports your unique self care journey.

Our #cleanbeauty roots go back as far as 1983 – when aerosol hairspray was king and nothing about your mauve lipstick was natural.

Deep Steep is owned and operated by Royal Labs Natural Cosmetics, a custom formulator and contract manufacturing company founded by wellness pioneers Paul and Peggy Lieber – a husband and wife duo known for their groundbreaking work with plant-derived, premium formulations.


A skin-aesthetician by trade, Peggy has been working with the skin for over 35 years and is the lead innovator of specialty skin and beauty care formulations. Paul grew up working at his parents’ health foods store back in the 70’s, and took his experience and passion for natural wellness to build Royal Labs from scratch into the state-of-the-art manufacturing business that it is today.


“Our rules are simple. If the functional goal is to moisturize, then our aim is to reach that goal without compromising the integrity of ingredients, nor the experience of enjoyment.” - Peggy Lieber

Our Values

Our Commitment to People & the Planet:

At Deep Steep, we believe in the importance of taking care of each other and the planet we all share. From the products we make, and the policies we follow when making them, to the guiding principles that underpin our company culture, we strive to make positive and meaningful contributions to this World.

On Sustainability

By implementing environmentally sustainable manufacturing processes, we aim to conserve the environment and foster wellbeing in the communities we serve now and in the future. We work to understand and reduce the environmental impacts of our business activities through the whole lifecycle of our products.

On Diversity and Inclusion

Deep Steep respects, values and celebrates the unique attributes, characteristics and perspectives that make each person who they are. We believe that our strength lies in our diversity among the broad range of people, partners, and customers we work with.